Why business depends upon communication

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Diana Ross Gamil Follow. Communication process. Pagpoproseso ng Impormasyon para sa Komunikasyon Part 1. Winning can be viewed on many levels, such as a profitable year, making a great sale or just making sure a customer service issue is handled properly.

Unfortunately, good communication can be extremely difficult. Oftentimes we think we have communicated something but the message being communicated is not received for one reason or another. Worse yet, we assume that something has been communicated but it has fallen through the cracks. Customers today are more demanding than ever. As a retailer who prides and preaches customer satisfaction and service the difference between success and failure is a fine line.

This directly conflicts with our society which whenever possible demands instant gratification. Customers do not want to wait to receive their purchases. They want them immediately without excuses. They want them delivered as promised and correctly the first time. With businesses everywhere reducing both inventory levels and employee staffing the opportunity to disappoint customers becomes greater.

Unless the customer is made aware of the realities prior to pulling the trigger you are set up for failure. Additionally, because employees are expected to do more with less the level of communication becomes more important.

If you have a clear vision of your company's goals , you are off to a great start. However, you must communicate these goals in the best way so that all parties involved are on the same page and can carry out what is necessary to complete objectives.

By doing this, your employees will know what you expect of them and what challenges they may face along the way. Everyone will understand what they are working towards and do so efficiently, which will improve overall work performance. Open communication in the workplace will help create a more cohesive team that can flow from one project or challenge to the next. When employees feel like they are valued and that their opinion matters, they will contribute more and have a better attitude doing it.

Increased efficiency and productivity will result. Also, if the team unit is secure, employees will become loyal not only to each other but to the company itself. They are less likely to jump ship when problems arise.

If there is an issue, you already have the lines of communications open to put out the fires as the spark. The same goes for how you communicate with potential and existing clients. If you use effective communication strategies, you will earn their trust and loyalty over time. That means you must anticipate their needs and keep reaching out to them after the initial handshake or sale.

Follow up to make sure they are still happy, and if not, find solutions to the various hiccups that can happen after an initial business transaction or decision. Companies who show clients that they understand them, know their needs, and want to help, are more successful every time. There is nothing worse than getting negative feedback about your customer service.

It only takes one of these unhappy experiences to turn a loyal client against a brand forever. Be sure your team understands the importance of business communication in customer care. How they react and attempt to solve customer issues will directly impact the company positively, and just as easily affect it negatively.

The truth is, so many companies fall short in this department due to poor communication on the company's end. The best brands are those known to take care of their customers well after purchase. Not every unhappy client will get on the phone to let you hear about it although we all know many will do just that! Transparency and effective communication will help you manage client expectations and reduce negative reviews by teaching you how to deal with angry customers and solve problems.

Same with your workforce. If you are upfront and open, your employees will be more likely to voice unhappiness or concerns in certain situations that could otherwise bring down the entire team. In turn, they will be more inclined to trust upper management's decisions in the future.